CJ Photo

Following a successful five-year stint as Promotions and Development Manager of the Carlton Football Club in the Australian Football League, Chris Heverin made a decision to branch out and set-up his own major event management agency, which commenced from his home office in Melbourne, Australia in 1990. Over a subsequent twenty-five-year career in the major events industry, Chris has built his business on providing expertise in major event strategic development, project management services, commercial management, strategic marketing and direct representation for the sports and entertainment industries.

Chris established his business in the early days by building his local client base, which included major contracts with Melbourne clubs in the National Basketball League, Australian Football League and Australian Baseball League. As the business developed, the carrot of Sydney and the 2000 Olympics was a major incentive and in 1998 Chris bought a 50% stake in a Sydney major events company, which provided access to major Olympic Games contracts with Athletics Australia, Basketball Australia and Visy Industries.

In the early 2000’s Chris consolidated his business base back to Melbourne. By utilising many international contacts as well as the development of a new major events delivery model for professional sporting organisations, Chris won a number of national and international contracts and delivered major projects across Australia, in the United Kingdom and undertook major consultancy projects in Canada, USA, France, India and Singapore.

Since the late 2000’s, Chris has focused his business activities primarily in Australia with a major driver being the establishment of his Events Tourism model, which is regarded as an industry leader. Chris and his team develop and deliver major projects for State Government and Regional Tourism bodies in Victoria, NSW, Queensland and Western Australia.  Committed to delivering excellence and success for all stakeholders across every project, Chris has established personal relationships and the trust of key decision-makers within Destination NSW, Victorian Major Events Company, Tourism WA and Tourism & Events Queensland.

During this period, Chris was the Games Director (CEO) of the Special Olympics 2013 Asia Pacific Games, the biggest international event in regional Australia in 2013. The Games involved some 3,000 athletes, from 30 nations, participating in 9 sports, supported by 25 functional areas, a management team of 75 and a workforce of 3,300 people. Chris also led his team to stage the Games Opening Ceremony at Hunter Stadium that was televised live on the Nine Network, headlined by Human Nature from Las Vegas and attracted 25,000 people.

Chris was responsible for turn-key delivery of the Games – from the initial bid scoping and development, writing, submitting and winning the bid, obtaining substantial government funding, through to developing and implementing the organisational structure, Games technical, logistics, athlete accommodation, transport, risk and health delivery model, generation of all revenue and ultimately staging of an incredible international event that has been recognized for its success by the Australian Federal Government, NSW Government and the City of Newcastle.

Cape to Cape MTB is another jewel in the crown that is now Australia’s pre-eminent, international mountain bike stage race. Chris started Cape to Cape MTB eight years ago and it now sells out annually, attracts some 5,000 people to the Margaret River region in Western Australia in October each year, is broadcast to 132 countries and is recognized universally as Australia’s number one MTB event. As the Event Owner and Rights Holder, Chris has an exceptional relationship with the Western Australia government and has developed a team of motivated managers and volunteers who pride themselves on delivering the best possible experience for the rider and participants each and every event..